Registered non-governmental organisation in Malaysia
Building communities that can reconnect, participate and regenerate.
CSR Brand Angel Organisation connects communities, universities, public institutions, NGOs, malls and partners to turn social awareness into meaningful participation — and participation into long-term community value.
Our next chapter is RE:GEN Community Initiative Malaysia: a community regeneration ecosystem integrating human experience, environmental action, digital continuity and evidence-based participation.
Built on practice,
not only ideas.
Verified experience and pilot evidence are separated from future ambition.
10+ years
community, environmental and project experience
3,000+
participants in the 2018 university tree-planting activation
1,200+
trees planted in the 2018 university campaign
Nikkei
RE:GEN featured as an international teaching case
Why We Exist
Community vitality is lost when participation ends with the event.
One-off programmes can create visibility. Regeneration requires continuity: people who return, relationships that strengthen, places that are cared for and evidence that can guide the next decision.
People need space to reconnect.
Urban pressure, loneliness and weak belonging are social issues as much as personal experiences.
Goodwill needs a pathway.
People may be willing to contribute time and skills, but communities need a simple way to turn willingness into action.
Environmental issues need to feel local.
Food, waste, soil, water and biodiversity become meaningful when people can see, touch and participate in the cycle.
Impact needs more than attendance.
Reach, participation, outcomes and long-term impact are different. Credibility comes from measuring each honestly.
Our Mission
We connect communities, people and nature to create healthier, more resilient and regenerative communities.
Through community participation, environmental action, public education and cross-sector collaboration, we create practical opportunities for people to reconnect with one another, contribute to their communities and take part in building a more sustainable future.
Registered nonprofit:
CSR Brand Angel Organisation is the public-facing English name of Pertubuhan CSR Brand Angel (PPM-016-14-20032018), registered with the Registry of Societies Malaysia.
Clear Brand Architecture
One mission. Distinct roles.
No blurred accountability.
CSRBA protects the public-interest and community role. RE:GEN is the flagship initiative. Regenerative Impact Solutions handles commercial corporate professional services separately.
NGO · PUBLIC INTEREST
CSR Brand Angel Organisation
Community and public awareness; NGO, university, government and mall collaboration; volunteering and public-benefit programmes.
FLAGSHIP INITIATIVE
RE:GEN Community Initiative Malaysia
A community regeneration initiative initiated by Pertubuhan CSR Brand Angel, linking experience, participation, nature, digital continuity and evidence.
SEPARATE COMMERCIAL ENTITY
Regenerative Impact Solutions
Corporate ESG / CSR strategy, sustainability reporting support, impact measurement and circular solutions.
Transparency Principle
CSR Brand Angel Organisation and Regenerative Impact Solutions operate as separate entities with distinct social and commercial roles. Where both participate in the same project, their scope, responsibilities and financial arrangements are separately defined.
Flagship Initiative
RE:GEN turns one encounter into a continuing community journey.
The strongest version of RE:GEN is not a collection of separate projects. It is one participant journey supported by three connected engines.
Urban Emotional Experience
A guided public experience that helps people notice, express, connect and leave with a next step.
AI Community System + Time Bank
A WhatsApp-first continuity layer powered through myCOMM, designed to keep participation alive after the physical experience.
Community Regeneration Hub
Adaptable food, herb, pollinator, soil and learning spaces that turn intention into visible local action.
01
NOTICE
Feel and recognise the issue.
02
EXPRESS
Reflect, write, create and connect.
03
CONNECT
Join a simple digital community pathway.
04
ACT
Volunteer, learn or contribute in the real world.
05
RETURN
Build continuity, contribution and community trust.
Evidence from the Field
Early pilots tested depth, privacy and repeatability — not mass footfall.
The first two activations were intentionally capacity-controlled. The key learning was not how fast people could pass through, but whether people could enter easily and stay long enough for meaningful reflection.
22–31 AUGUST 2026
Two Public Pilots
130
participant records across two pilots
15 → 24 min
average inside dwell time increased in Pilot 02
100+
early digital registrations by 31 Aug 2026
39.25 h
estimated meaningful participant time across both pilots
Pilot 01: Paradigm Mall · Pilot 02: Hextar World Mall. Pilot evidence is reported as pilot evidence and should not be presented as population-scale social impact.
INTERNATIONAL TEACHING CASE
RE:GEN featured on Nikkei BizRuptors.
The teaching case examines a strategic question at the heart of RE:GEN: how can an Emotional ESG platform scale through corporate, community and digital pathways without weakening trust, safeguarding, privacy or evidence quality?
SUSTAINABILITY · ESG MANAGEMENT · SOCIAL ENTERPRISE
Ricky Wong and RE:GEN — Scaling an Emotional ESG Platform in Malaysia
A teaching case developed around the tension between scale, community trust, digital continuity and credible ESG evidence.
Experience & Delivery Capability
A decade of practice before RE:GEN became a system.
2018
Large-scale university tree planting
3,000+ participants and 1,200+ trees in a university activation.
LAND-BASED
Environmental and agriculture experience
Experience across reforestation, farming, food growing and community environmental work.
2026
RE:GEN public pilots
Urban Emotional Experience tested in public mall environments with a structured learning and evidence process.
NOW
Community regeneration & digital continuity
Developing modular regeneration hubs and myCOMM as a WhatsApp-first participation layer.
10+
years of practical experience
50 ac
reforestation experience referenced in organisation portfolio
40 ac
vegetable farming operational experience
30,000
chilli plants commercial-scale crop exposure
OUR EVIDENCE PRINCIPLE
People before metrics.
Participation before promotion.
Evidence before claims.
Corporate Services
Need ESG, CSR or sustainability professional services?
Commercial corporate services are provided separately by Regenerative Impact Solutions — including strategy, sustainability reporting support, impact measurement, circular solutions, food-waste-to-value and professional implementation.
REGENERATIVE IMPACT SOLUTIONS
STRATEGY · EVIDENCE · IMPLEMENTATION