Evidence & Impact

Measure what happened. Learn from what did not.

RE:GEN uses pilot evidence to improve the operating model — without turning attendance into unsupported impact claims.

Good evidence is not only about collecting more data. It is about making the right claim for the level of evidence available.

RE:GEN Urban Emotional Experience public activation in a shopping mall in Malaysia
RE:GEN Urban Emotional Experience black box installation in Malaysia
visitor go through urban emotion experience, let go section, writing letter

Pilot Snapshot

Two early public activations created a usable evidence base.

Paradigm Mall and Hextar World Mall provided the first controlled public-space tests of the experience.

2

public pilots within 10 days

130

participant records

15 → 24 min

inside dwell-time change

100+

early digital registrations

Impact Logic

Output does not automatically equal impact.

Each level supports a different type of claim.

RE:GEN featured on Nikkei BizRuptors.

The teaching case puts the scaling dilemma under scrutiny rather than presenting RE:GEN as a finished success story.

It asks what governance, safeguarding, privacy and evidence controls are needed as corporate, community and digital pathways expand.

TEACHING CASE

Scale without weakening trust.

Corporate sponsorship can accelerate reach. Community-led growth can protect mission. Digital scaling can create continuity — but each pathway introduces different risks.