Flagship Initiative
RE:GEN Community Initiative Malaysia
A practical community regeneration ecosystem built around social-emotional awareness, digital continuity and nature-based community action.
RE:GEN is initiated by Pertubuhan CSR Brand Angel. It links three connected engines into one participant journey: experience, continuity and action.
Three Connected Engines
One participant journey, three operating engines.
Each engine solves a different part of the same problem: attracting people into a meaningful experience, preserving the relationship and converting intention into visible action.
Urban Emotional Experience
A guided social-emotional experience that helps people notice, express, connect and leave with a practical next step.
AI Community System + Time Bank
A WhatsApp-first continuity layer powered through myCOMM for participation, volunteering, records and community contribution.
Community Regeneration Hub
Adaptable community nature spaces that turn participation into visible place-based action and stewardship.
Four-Layer Architecture
Experience + Environment + Community + Digital
The four layers operate together rather than as separate projects.
Environment
Soil, food, waste, water, land, biodiversity and regenerative practices.
Experience
Emotional reflection, art, interaction, storytelling and public participation.
Community
Volunteers, residents, universities, NGOs, malls, institutions and partners.
Digital
myCOMM, WhatsApp-first participation, records, Time Bank and evidence.
RE:GEN NORTH STAR